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pioneer

noun/ˌpaɪəˈnɪr/

a person who is among the first to develop or use a new idea

Jean Daniel Lorieux, who is a pioneer in fashion photography, worked for Vogue Magazine for 20 years and he is known for his most successful campaigns for Dior.

entrepreneurventurer
word origin — early 16th century (as a military term denoting a member of the infantry): from French pionnier ‘foot soldier, pioneer’, Old French paonier, from paon, from Latin pedo, pedon- (see pawn)

pioneer, brand, attire, novelty, simplicity: meanings and examples

Learn these 5 words from Upper-Intermediate set 42. Each entry includes a definition, example sentence, pronunciation, and synonyms. Use the interactive cards above to practice them.

  1. pioneer · noun/ˌpaɪəˈnɪr/

    a person who is among the first to develop or use a new idea

    Jean Daniel Lorieux, who is a pioneer in fashion photography, worked for Vogue Magazine for 20 years and he is known for his most successful campaigns for Dior.

    Synonyms: entrepreneur, venturer

    Origin: early 16th century (as a military term denoting a member of the infantry): from French pionnier ‘foot soldier, pioneer’, Old French paonier, from paon, from Latin pedo, pedon- (see pawn)

  2. brand · noun/brænd/

    a name given to a product or service

    Only if a brand is registered with the U.S. Patent and Trademark Office of the Department of Commerce, it can be a trademark.

    Synonyms: logo, symbol

    Origin: Old English brand ‘burning’ (also in brand), of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (early 19th century)

  3. attire · noun/əˈtaɪ(ə)r/

    clothing of a distinctive style or for a particular occasion

    Wedding ceremonies can vary from one culture to another, but all wedding ceremonies have unwritten rules about an appropriate attire. For example, wearing shorts to a wedding party would be considered to be inappropriate in most cultures.

    Synonyms: costume, outfit

    Origin: Middle English: from Old French atirier, atirer ‘equip’, from a tire ‘in order’, of unknown origin

  4. novelty · noun/ˈnɑvəlti/

    the quality or state of being new, original, or unusual

    When I visited the amusement park, the roller coaster was a novelty for me because I had never been on one before.

    Synonyms: originality, newness, freshness

    Origin: late Middle English: from Old French novelte, from novel ‘new, fresh’ (see novel)

  5. simplicity · noun/sɪmˈplɪsədi/

    the quality of being simple

    It is known that many designers view simplicity as a style of design.

    Synonyms: plainness, naturalness

    Origin: late Middle English: from Old French simplicite or Latin simplicitas, from simplex (see simplex)