Set 31 · Study 1 / 5

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associate

verb/əˈsoʊsiˌeɪt/

to connect two things in the mind or imagination

Customers often associate the brand's logo with reliability and quality, making it a trusted choice for their purchases.

linkrelatecorrelateconnect
word origin — late Middle English (as a verb in the sense ‘join with in a common purpose’; as an adjective in the sense ‘allied’): from Latin associat- ‘joined’, from the verb associare, from ad- ‘to’ + socius ‘sharing, allied’