associate
definition
to connect two things in the mind or imagination
example
Customers often associate the brand's logo with reliability and quality, making it a trusted choice for their purchases.
synonyms
linkrelatecorrelateconnect
word origin — late Middle English (as a verb in the sense ‘join with in a common purpose’; as an adjective in the sense ‘allied’): from Latin associat- ‘joined’, from the verb associare, from ad- ‘to’ + socius ‘sharing, allied’