Customers often associate the brand's logo with reliability and quality, making it a trusted choice for their purchases.
synonyms
linkrelatecorrelateconnect
word origin — late Middle English (as a verb in the sense ‘join with in a common purpose’; as an adjective in the sense ‘allied’): from Latin associat- ‘joined’, from the verb associare, from ad- ‘to’ + socius ‘sharing, allied’
associate, impose, release, perceive, reverse: meanings and examples
Learn these 5 words from Upper-Intermediate set 31. Each entry includes a definition, example sentence, pronunciation, and synonyms. Use the interactive cards above to practice them.
associate · verb/əˈsoʊsiˌeɪt/
to connect two things in the mind or imagination
Customers often associate the brand's logo with reliability and quality, making it a trusted choice for their purchases.
Synonyms: link, relate, correlate, connect
Origin: late Middle English (as a verb in the sense ‘join with in a common purpose’; as an adjective in the sense ‘allied’): from Latin associat- ‘joined’, from the verb associare, from ad- ‘to’ + socius ‘sharing, allied’
impose · verb/ɪmˈpoʊz/
to force a rule, tax, or opinion on someone using your authority
The government decided to impose a new tax on luxury items to increase revenue.
Synonyms: force, urge, press, thrust, inflict
Origin: late 15th century (in the sense ‘impute’): from French imposer, from Latin imponere ‘inflict, deceive’ (from in- ‘in, upon’ + ponere ‘put’), but influenced by impositus ‘inflicted’ and Old French poser ‘to place’
release · verb/rəˈlis/
to set free or let something go
An army of reporters were waiting for him in front of his home on the day he was released from prison.
Synonyms: let out, liberate, free, set loose
Origin: Middle English: from Old French reles (noun), relesser (verb), from Latin relaxare ‘stretch out again, slacken’ (see relax)
perceive · verb/pərˈsiv/
to become aware of something through your senses, or to understand it in a particular way
She could perceive the joy in her friend's voice as they shared their exciting news over the phone.
Origin: Middle English: from a variant of Old French perçoivre, from Latin percipere ‘seize, understand’, from per- ‘entirely’ + capere ‘take’
reverse · verb/rəˈvərs/
to go backward or turn in the opposite direction; to undo or go back to a previous state or position
The new administration is determined to reverse some of the health policies that were pursued by the former government.
Synonyms: overturn, turn around, invert, change
Origin: Middle English: from Old French revers, reverse (nouns), reverser (verb), from Latin reversus ‘turned back’, past participle of revertere, from re- ‘back’ + vertere ‘to turn’