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shift

noun/ʃɪft/

a change in focus or direction

The sudden shift in the company's marketing strategy caught its competitors by surprise.

alterationchangetransition
word origin — Old English sciftan ‘arrange, divide, apportion’, of Germanic origin; related to German schichten ‘to layer, stratify’. A common Middle English sense ‘change, replace’ gave rise to shift (via the notion of changing one's clothes) and shift (via the concept of relays of workers)

shift, diagnosis, awareness, outcome, indicator: meanings and examples

Learn these 5 words from Upper-Intermediate set 27. Each entry includes a definition, example sentence, pronunciation, and synonyms. Use the interactive cards above to practice them.

  1. shift · noun/ʃɪft/

    a change in focus or direction

    The sudden shift in the company's marketing strategy caught its competitors by surprise.

    Synonyms: alteration, change, transition

    Origin: Old English sciftan ‘arrange, divide, apportion’, of Germanic origin; related to German schichten ‘to layer, stratify’. A common Middle English sense ‘change, replace’ gave rise to shift (via the notion of changing one's clothes) and shift (via the concept of relays of workers)

  2. diagnosis · noun/ˌdaɪəɡˈnoʊsəs/

    detection of an illness by a doctor or another health professional

    Early diagnosis of a life-threatening illness might be much more important than you think since time is a critical factor in such illnesses.

    Synonyms: identification,detection, recognition, discovery

    Origin: late 17th century: modern Latin, from Greek, from diagignōskein ‘distinguish, discern’, from dia ‘apart’ + gignōskein ‘recognize, know’

  3. awareness · noun/əˈwɛrnəs/

    the state of knowing or being conscious of something

    While there is significant global awareness of cyberbullying, a quarter of adults have never even heard of it.

    Synonyms: knowledge, consciousness, perception

  4. outcome · noun/ˈaʊtˌkəm/

    the final result of an action, process, or event

    The study tries to answer whether group therapy or individual therapy produces better outcomes.

    Synonyms: consequence, conclusion

  5. indicator · noun/ˈɪndəˌkeɪdər/

    something that shows or points to another thing

    Negative economic profits is an indicator of poor management of money.

    Synonyms: sign, measure, pointer, index