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shift

noun/ʃɪft/

a change in focus or direction

The sudden shift in the company's marketing strategy caught its competitors by surprise.

alterationchangetransition
word origin — Old English sciftan ‘arrange, divide, apportion’, of Germanic origin; related to German schichten ‘to layer, stratify’. A common Middle English sense ‘change, replace’ gave rise to shift (via the notion of changing one's clothes) and shift (via the concept of relays of workers)

Upper-Intermediate — Set 27

Set 27 of Upper-Intermediate covers 5 words: shift, diagnosis, awareness, outcome, indicator. Each entry below includes its definition, an example sentence, and synonyms — practice them with the interactive cards above.

  1. shift · noun/ʃɪft/

    a change in focus or direction

    The sudden shift in the company's marketing strategy caught its competitors by surprise.

    Synonyms: alteration, change, transition

    Origin: Old English sciftan ‘arrange, divide, apportion’, of Germanic origin; related to German schichten ‘to layer, stratify’. A common Middle English sense ‘change, replace’ gave rise to shift (via the notion of changing one's clothes) and shift (via the concept of relays of workers)

  2. diagnosis · noun/ˌdaɪəɡˈnoʊsəs/

    detection of an illness by a doctor or another health professional

    Early diagnosis of a life-threatening illness might be much more important than you think since time is a critical factor in such illnesses.

    Synonyms: identification,detection, recognition, discovery

    Origin: late 17th century: modern Latin, from Greek, from diagignōskein ‘distinguish, discern’, from dia ‘apart’ + gignōskein ‘recognize, know’

  3. awareness · noun/əˈwɛrnəs/

    the state of knowing or being conscious of something

    While there is significant global awareness of cyberbullying, a quarter of adults have never even heard of it.

    Synonyms: knowledge, consciousness, perception

  4. outcome · noun/ˈaʊtˌkəm/

    result

    The study tries to answer whether group therapy or individual therapy produces better outcomes.

    Synonyms: consequence, conclusion

  5. indicator · noun/ˈɪndəˌkeɪdər/

    something that shows or points to another thing

    Negative economic profits is an indicator of poor management of money.

    Synonyms: sign, measure, pointer, index