influence
definition
to have an effect on someone or something
example
Before each election, leaders of political parties try to influence public opinion by using social media as well as traditional media.
synonyms
affectimpact
word origin — late Middle English: from Old French, or from medieval Latin influentia ‘inflow’, from Latin influere, from in- ‘into’ + fluere ‘to flow’. The word originally had the general sense ‘an influx, flowing matter’, also specifically (in astrology) ‘the flowing in of ethereal fluid (affecting human destiny)’. The sense ‘imperceptible or indirect action exerted to cause changes’ was established in Scholastic Latin by the 13th century, but not recorded in English until the late 16th century