Intermediate — Set 48

Set 48 of Intermediate covers 5 words: target, advertise, produce, broadcast, sponsor. Each entry below includes its definition, an example sentence, and synonyms — practice them with the interactive cards above.

1. target · verb/ˈtɑrɡət/

   to aim at or direct something at someone

   Increasingly, food companies target young people with advertising on various forms of media.

   Synonyms: aim, direct

   Origin: late Middle English (in target (sense 2 of the noun)): diminutive of targe. The verb dates from the early 17th century

2. advertise · verb/ˈædvərˌtaɪz/

   to present goods, a service, etc to the public in order to sell it

   In the 1920s, Marlboro was first advertised as a premium cigarette for women.

   Synonyms: promote

   Origin: late Middle English: from Old French advertiss-, lengthened stem of advertir, from Latin advertere ‘turn towards’ (see advert)

3. produce · verb/prəˈdus/

   to bring (a play, movie, opera, a show etc.) from start to completion.

   In addition to cartoons, Walt Disney produced many movies and television programs with real actors.

   Synonyms: create, develop

   Origin: late Middle English (in produce (sense 3 of the verb)): from Latin producere, from pro- ‘forward’ + ducere ‘to lead’. Current noun senses date from the late 17th century

4. broadcast · verb/ˈbrɔdˌkæst/

   to send out programmes to be received by radios or televisions

   The regional finals are open to the public and will broadcast live on the competition's Facebook page.

   Synonyms: report, air

   Origin: mid 18th century (in the sense ‘sown by scattering’): from broad + the past participle of cast. Senses relating to radio and television date from the early 20th century

5. sponsor · verb/ˈspɑn(t)sər/

   to cover some or all of the costs involved in staging (e.g. a sporting or artistic event) in return for advertising.

   There are currently several brands that sponsor and/or organize music events and festivals.

   Synonyms: fund, finance

   Origin: mid 17th century (as a noun): from Latin, from spondere ‘promise solemnly’. The verb dates from the late 19th century