allocate
definition
direct resources, such as time or money, towards a particular purpose
example
The company allocates 25% of its financial resources to marketing.
synonyms
designateset asideassign
word origin — mid 16th century (in obsolete sense ‘authorize payment for’): from medieval Latin allocat-, from the verb allocare ‘place, allow, credit’, from Latin ad- ‘to’ + locare (see locate)